We've all seen corporate social media accounts that look like ghost towns. They post daily—'Buy this!', 'Look at our award!', 'Holiday Sale!'—yet they get zero engagement. Why? Because they are treating social media like a billboard on a highway.
The Algorithm Hates Ads
Platforms like LinkedIn, Instagram, and X (Twitter) want users to stay on their apps. If your content is just a link to your product, the algorithm will bury it. But if you start a conversation, the algorithm rewards you. Engagement (comments, shares) is the currency of visibility.
Value-First Content Strategy
At OfficialUM1, we believe in the 80/20 rule: 80% of your content should give value without asking for anything in return. Share industry insights, debugging tips, or behind-the-scenes stories. Build trust first. Then, when you do post the 20% sales content, your audience will actually listen.
Authenticity Wins
In the age of AI-generated spam, being human is a competitive advantage. Show your team's faces. Admit mistakes. Celebrate small wins. People buy from people, not logos. Your social content should feel like a handshake, not a flyer.
Takeaway
Stop shouting at your audience and start talking *with* them. If you need help finding your brand's voice, we are here to help. Start your social transformation.